Marketing Automation Systems

Hi there - We are in the market for a new marketing automation system. We’ve been using Act On which we love, but the cost is becoming unmanagable. Love to hear what systems others might be using and what you would recommend. Thanks!

Great question Beverly - there are SO many options now. Tagging @stefanie.pitts @ruth.abady.soltanovici @eddice.russell @lien.truc.lu to make sure they see this post and maybe they can share what they like/dislike about their marketing automation platform.

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Hi there! Our team member Brian assisted me with this response. Hope this helps! :slightly_smiling_face:
" We are currently using HubSpot for our Marketing Automation Platform.

LIKES:
• HubSpot is the best MAP/CRM for Small-to-Medium Businesses.
• If they’re an Enterprise Business, then I would recommend Salesforce.
• Why HubSpot & Salesforce are better than any other MAPs/CRMs is because of the number of integrations they have with other software.
• Why HubSpot is great for SMBs is because of the simpler UI and UX.
• Whereas Salesforce requires hiring people dedicated to operating Salesforce, anybody at our company can learn to use HubSpot.
• HubSpot has multiple plans according to your needs, including a free plan as well.

DISLIKES:
• Although HubSpot has a simpler UI and UX compared to Salesforce, it’s still very robust and comprehensive. Which is a blessing and a curse.
• It’ll take some time to learn how to get the most out of HubSpot, but HubSpot has a great Learning Library full of tutorials.
"

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Thanks for sharing @lien.truc.lu!

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Hi @natalie.kramer!
While I know we have a marketing automation platform, :smiley: I am not connected to it and won’t have much to add to this particular topic. I look forward to continue contributing on other topics though. :raised_hands: